Publishing your marketing materials

Where to promote your ECHO program, from LinkedIn and paid campaigns to flyers, email lists and the ECHO Institute’s own newsletter, calls and reports.

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There are many places to promote your ECHO program. Here are a few ideas for getting the materials you created in front of the right people.

Social media

LinkedIn is typically the best platform for recruiting attendees. Your organization or individual team members can post graphics to promote your program. If your organization uses other platforms, such as Instagram or Facebook, we recommend posting there as well. You’ll find tips for each platform in our Social media guidance.

Paid campaigns

Some partners and programs have seen success with paid social media campaigns. See Paid campaigns for what you need to get started.

Flyers

Send flyers to email lists or post them in physical locations. If you want to reach medical students, educators or specific organizations, share your flyers directly with those groups.

Email marketing

You can get email lists from your own organization or from licensing organizations. Take the Email Marketing Best Practices training to learn more.

The ECHO Institute

The ECHO Institute has several resources to help you advertise your program:

  • The MetaECHO newsletter and Community Call
  • The annual Impact Report
  • The Partner Support and Superhub teams
  • The Communications and Marketing team

See Share your story with us to learn how to get your program featured.