Strong marketing materials are clear, consistent and on brand. Before you design anything, make sure you have defined your program and your audience.
Follow the branding guidelines
Review the Partner Logo and Branding Guidelines for information on ECHO’s visual identity and logo usage before you develop any materials. You can find the guidelines, along with logos, graphics and more, in the Project ECHO Resource Library (PERL).
Your organization may have its own visual identity and branding guidelines. If so, follow them, and make sure all ECHO logo usage guidelines are still met.
Take a design training
The ECHO Institute’s Communications and Marketing team offers online trainings to help you get started:
Choose your design tools
- Skip AI image generators. We strongly discourage using AI tools to create graphics. They tend to produce low-quality images that are hard to tell apart from everyone else’s and often contain errors or visual glitches.
- Try Canva. Canva offers many prebuilt templates, with free and low-cost premium accounts. Nonprofits are eligible for a free premium license.
- Use PowerPoint. The Graphic Design Basics training shows how to use PowerPoint as a design tool.
Use the right photos
Photos taken by your own organization are always best. If you need stock photos, the Graphic Design Basics training explains how to find them.
Next steps
Once your materials are ready, see Publishing your marketing materials for where to share them and our Social media guidance for tips on each platform.