Guidelines for Email Messaging

iECHO recommends considering best practices for successful email delivery to ensure emails do not land in spam folders. Here are key guidelines to consider:

Content Quality and Relevance

• Clear Subject Lines: Use clear and concise subject lines. Avoid using all caps, excessive punctuation, and emojis.
  • Example: Use "Upcoming Session Details for October" instead of "URGENT!! READ NOW🎉🎉."
• Personalization: Tailor the content to participants' interests or based on previous interactions with them.
• Balanced Text-to-Image Ratio: Avoid heavy use of images, and maintain a good balance between text and images.

Formatting and Accessibility

• Plain Text Versions: Ensure your emails are sent in plain-text format. Some major email clients (such as Gmail, Outlook, and Yahoo) prefer plain text, and it improves accessibility for all readers.

Avoiding Common Issues

• Attachments: Avoid sending attachments unless absolutely necessary, as they can trigger spam filters.
• Excessive Links: Limit the number of links in your email. Including too many links can make your email look suspicious.
• Spammy Words: Avoid using words and phrases commonly associated with spam, such as "Urgent response needed," "Secret cure," or "Doctors hate this." These words can trigger spam filters and harm email deliverability.